Parad’Ice Group
Parad’Ice Bar & Coffee elevated their brand with our complete visual identity system
Visit Live Site20+
Deliverables
+80%
Brand Recognition
+150%
Social Engagement
100%
Design Consistency
The Challenge
Understanding the problem
Parad’Ice was expanding rapidly but lacked a cohesive brand identity. Each location had inconsistent visual elements, making it hard to build brand recognition. They needed a unified identity system that could scale across multiple venues while capturing the fun, vibrant energy that defines the Parad’Ice experience.
Our Solution
Crafting the solution
We developed a bold, neon-inspired brand identity with a flexible design system that works across all touchpoints—from signage and menus to social media and merchandise. The visual language we created is instantly recognizable, energetic, and perfectly suited for their target demographic. We also designed a website that reinforces brand consistency across all digital channels.
Tech Stack
Built with the right tools
Figma
Adobe Illustrator
Brand Strategy
Print Design
Gallery
A closer look
“The neon-inspired branding Yathra created for us perfectly captures our vibrant atmosphere. Our customers love the new visual identity!”
Parad’Ice Group
Bar & Coffee Chain, France
Inspired by
what you see?
We'd love to craft something just as impactful for your business. Let's make it happen.